The historic Tennessee Brewery at 495 Tennessee Street, will be the site of a six-week temporary activation project called Tennessee Brewery Untapped that will be open every Thursday-Sunday from April 24th-June 1st; 11:00am – 9:00pm. on Thursdays and Sundays, 11:00am – 11:00pm on Fridays and Saturdays.
This project is being produced by an informal consortium of activists, planners, and citizens including commercial real estate broker Andy Cates, entrepreneurs and restaurateurs Taylor Berger and Michael Tauer, and long-time advertising/communications veteran Doug Carpenter. This group will be advised by members of the Mayor’s Innovation Delivery Team. The Memphis Regional Design Center (MRDC) and the Memphis Botanic Gardens are also partners on the project.
Today, the Memphis Alcohol Commission granted a license to the TN Brewery Untapped‘s organizers to sell beer during their events. In keeping with the homegrown, localist nature of the event, only locally-made craft beer will be available at Untapped. Participants include High Cotton Brewing Company, Ghost River Brewing, Wiseacre Brewing, and Memphis Made Brewing, under special arrangement with Budweiser Company.
As a truly community-driven, collaborative event, Untapped is proud to welcome several new partners and contributors:
- Montgomery Martin – donating construction supplies and labors
- Cash Saver – donating beverage supplies and equipment
- Memphis Botanic Gardens – donating plants, flowers, and landscaping expertise
- Sponseller & McGary Construction and Old City Millwork – donating furniture designs and materials
- Sache – donating the services of their mobile screenprinting truck for custom Untapped apparel and merchandise sales
The schedule for this last weekend is as follows:
- Tonight at 6:30 p.m., Untapped will host the official Scripps National Spelling Bee Watch Party, followed by a spelling bee for grown ups. Judges’ bribes will benefit a great youth literacy organization called Traveling Stories.
- Friday and Saturday, Signal Flow PR hosts a showcase of terrific local live music, featuring Gina Sposto on Friday at 6:00 p.m., Faith Evans on Saturday at 4:00 p.m. and Loveland Duren Trio on Saturday at 6:00 p.m.
- Sunday from 12:00 p.m. – 6:00 p.m. Untapped will host their final Beer Gardens With Benefits. Participating non-profit organizations are:
Untapped comes to an end on 9:00 p.m. on Sunday, June 1.
Kerry Hayes tell us,
“We recognize that some degree of pushback is to be expected; what we’re proposing is new and weird, and if it was routine and easy, somebody would have done it already. We really are intent on trying to create an environment where people feel welcome just to show up and have fun. We expect rogue opera singers, ballet performers, and other kinds of performance art stuff to occur without a whole lot of management from us, as well as any number of other vendors and craftspeople. It’s meant to be a marketplace of weird, cool Memphis stuff.”
Check Untapped’s Facebook page or search the hashtag #BreweryUntapped on Twitter, Vine, or Instagram for schedule updates. Admission to all events is free and open to the public; a portion of the proceeds from retail sales on select nights will be donated to local charities. Performers, sponsors, and vendors interested in getting involved with Untapped should email BreweryUntapped901@gmail.com for details.
“Untapped is a celebration of everything that makes Memphis special – it’s homegrown authenticity, spontaneity, sense of community, and endless creativity,” says Taylor Berger. “We want everyone in Memphis to join us and invest in good times.”
Learn more about Brewery Untapped in the video below:
Tennessee Brewery Untapped is a unique real estate project that offers a new model for uncovering hidden value in historic properties. It is produced by Doug Carpenter & Associates, Colliers International, and Truck Stop. Tennessee Brewery Untapped requires and receives no government funding.